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On August 22, a significant event took place in Almaty — the Human Capital Forum 2025. Business owners, HR directors, and industry experts sought answers to the most pressing questions: how can HR leaders not only adapt to changes but also lead digital transformation in companies? Key Account Manager at Ƶ, Beknur Zhenis, shares key insights from the forum and discusses where the growth point for modern HR lies.
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The digital reality dictates new rules: instead of piecemeal solutions, businesses need entire wellbeing ecosystems. This is precisely what was discussed at the forum:
- The path to becoming an HR leader lies through the "reset point" — abandoning routine in favor of strategy.
- Seamless solutions are the future because they become not "just another system," but a natural part of the employee's workflow. This is the principle on which we develop the Ƶ platform.
- Adaptation to changes is only possible through the integration of technologies that anticipate employee needs.
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For us, the forum was an important opportunity not only to gain experience but also to confirm our expertise. Through live communication with participants, we saw how trends align with our vision: a growing demand for holistic, tech-driven, and easy-to-use solutions for employee wellbeing.
Discussions showed: the world is indeed at the intersection of paradigms. Conservative approaches no longer work, and the transition to a new, tech-driven reality must be as smooth as possible — seamless. This value is what we bring to our clients at Ƶ.
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