Coca-Cola’s Success: Unifying Employees Through Wellness & CSR with ��Ƶ

Unifying Coca-Cola’s Employees through Movement

How Coca-Cola united employees through movement

Coca-Cola's "Christmas Caravan" achieved impressive results in just 25 days: 1,500 participants collectively walked 65.9 million steps, while also boosting employee productivity.

Success Story

5 Mins Read

Food industry

On Partnership

The collaboration between Coca-Cola and ��Ƶ has become a vivid example of how wellness programs can seamlessly integrate with corporate social responsibility (CSR) and large-scale company initiatives. In this case, it was in sponsorship of the Special Olympics. Thanks to ��Ƶ's flexibility, the platform was fully adapted to Coca-Cola's annual CSR project.

Gamified challenges and easy access through a mobile app attracted over a thousand employees, allowing them to contribute to an important charitable mission. ��Ƶ provided participants with the opportunity to choose different types of activities, and the rewards system enabled them to convert their efforts into a tangible contribution to support the Special Olympics.

What is the Challenge

Reaching a Wide Audience: The Coca-Cola "Christmas Caravan" is a major volunteer initiative aimed at supporting people with various mental, sensory, and physical disabilities.
Preparation for the Special Olympics: The project was part of the preparations for the Special Olympics Winter Games, engaging people with intellectual disabilities in sports activities.
Online Format: Due to the pandemic, it was important to ensure accessibility and engagement through a convenient digital format.

Solution

Ambitious Goal: Coca-Cola teams aimed to achieve 300,000 units of physical activity to symbolically "push" the Caravan forward.
Diverse Activities: Participants could log walking, cycling, skiing, and other activities, making the project accessible to all.
Team Participation: Employees formed groups based on interests—running, swimming, strength training, and other sports.

The Results

Coca-Cola successfully united employees, strengthened corporate culture, and drew attention to an important charitable mission.

Exceeding Goals: The project not only met its target but exceeded it, accumulating 320,000 units of physical activity over 25 days.
Charitable Contribution: Coca-Cola donated $32,000 to the development of inclusive sports within the Special Olympics.
High Engagement: 57% of participants actively logged their activity, shared results, and interacted in ��Ƶ. Additional motivation was provided through weekly rewards.

57%

Engagement Level

1500

Participants

65.9 million

Steps

What employees say

In just 25 days, Coca-Cola's "Christmas Caravan" brought together 1,500 participants who walked 65.9 million steps together. We also noted a significant increase in employee productivity!

Human Resources Manager at Coca-Cola

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How Coca-Cola united employees through movement