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Ƶ in São Paulo: Supporting women's leadership at the LIFE forum!

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The Ƶ team will join one of the key events for women in business — the LIFE forum "Women in Leadership in Motion" in São Paulo. This year, we are the technology partner for this inspiring event. We will share how to participate in the challenge, energise for new achievements, and take part in the prize draw from Ƶ.

About the LIFE forum

This is a significant annual event: since 2016, leaders and experts have come together to discuss relevant issues for women in business. Creating equal opportunities, balancing career and personal life, and the role of women in social and economic transformation are just a few of the topics of discussion. In 2025, the focus of the event is on the influence and strategic role of women in a changing world.

📅 17 June, 8:00 AM - 4:00 PM local time
🌍 CIEE Theatre (Tabapuã Street, 445 – Itaim Bibi, São Paulo – SP).
💬 Agenda: Panel discussion "Women on Boards – A Strategic Factor and Competitive Advantage", sessions on gender equality formation and its impact on society.
👩🦱 Speakers will include experts with extensive management experience. One of the key topics will be introduced by Adriana Alves — Director of Human Resources, Management, and Integrity at the Global Compact Rede Brasil.

Ƶ is the official technology partner of the event

The Ƶ digital platform will present an exclusive app with digital challenges and prizes. Our goal is to help enhance the well-being of participants, emphasising the importance of well-being as a foundation for strengthening women's leadership.

How Ƶ will support participants

We have prepared a special section in the app for forum guests with light activities:
Global Step Challenge: a collective goal for all participants — to gather 1 million steps during the forum!
Personal Activity: The "10,000 Steps" challenge for daily inspiration.
Photo Challenge "I am in motion": share your moments of movement and energy.
Useful Content: the app will feature helpful materials on health and well-being.
Communication: a general chat for participants and a support chat from Ƶ.

How to join Ƶ activities

  1. During the presentation: scan the QR code or find the email from Ƶ in your inbox.
  2. Install the app (if you haven't already).
  3. Fill out a short registration form (email, position, company, phone).
  4. Start moving towards your goals!

At the end of the challenge, we will hold a prize draw among participants.

We look forward to seeing you in São Paulo or online! We wish all participants a productive dialogue, new ideas, and, of course, great well-being — as well-being is inseparable from strong leadership.

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